In a survey report by PQ Media on ‘Global content Marketing Forecast 2015-19’ saw a rapid surge in the year 2018 with a prediction of topping the charts with almost $300 billion-plus industry in the year 2019. The data garnered by companies showed a revenue generation of roughly 27% with a growth of content marketing services up to 14%. This amount was expected to double by the year 2018 with a global spend of US $125 billion dollars worldwide and predicted to double over the next four years.
With key growth areas of next-generation B2B content marketing, consumer research and review and B2C marketers looking for ways to leverage their brand and re-target the audience with appropriate content marketing strategies, this segment saw an invasive double-digit growth over the past 4 years as predicted by PQ media.
Analysts at PQ stated that there were no signs of cool down process anytime soon in this sphere predicting steady double-digit growth in the years to come.
It is now a recognized fact with more than 75% marketers investing in content marketing campaigns, that high-quality content is king in times to come and will see high exponential growth. 70% of people learn about a new brand via content marketing and the quality of articles in which the brand presents itself, rather than the same old advertisements
Social Media Channels
In the report generated by ‘Global Marketing Forecast 2015-19’ the three major target segments for content marketing were Hybrid and digital content marketing, digital only channels and non-textual channels.
Hybrid print media and digital marketing platforms are interconnected and one of the largest of the three segments. They have 13 different channels with identical characteristics. In 2014 alone they reached up to $14 billion worldwide as tracked by PQ media in branded print, digital magazine and advertisement segments at an estimated cost of $8.12 billion.
The digital-only channels saw a widespread increase in their growth by promoting branded content customized for mobile users and apps which soared past a successful 61.5% in the economic year 2018. Quality content over quantity is now an advertised fact with almost 300 million people reached through mobile marketing.
The smallest category of non-textual content marketing also saw a rise with sponsored events and publications.
The paid methods used to promote content across various channels in the year 2017-18 were major via
- Search engine Marketing (54%)
- Social Promotion (50%)
- Online Banner Advertisements (27%)
- Content Discovery Tools (24%)
- Print promotion (24%)
With the US dominating the content marketing market at an impressive billboard of $12.11 billion in the year 2014, it exceeds the revenue of the remaining top 15 global markets at an impressive growth rate of 12%.
In the Asia Pacific, Australia has the highest content marketing market due to good relations with US and UK. The trio works together with multiple marketing agencies having cross-continental offices resulting in marketing campaigns which are adapted for the Australian market from their counterparts.
China is also one major competitor growing in many aspects in emerging media, but is yet to explore the content marketing aspect. This is majorly due to lack of experts in this segment and the turmoil Chinese economy due to political constraints.
62% of B2B marketers are more successful than previous years with their overall approach to content marketing. By 2019, 73% of B2B marketers say that their strategy is to include content marketing in their overall business plan and not simply as a strategy. 35% of the marketers agree that this strategy is extremely effective at achieving their current content marketing goals
It is predicted that by the economic year 2019, mobiles will solely account for 72% US digital ad spend. Instagram is expected to grow in user-ship from 32% to 47% by the year 2020. Brands have increased their content marketing budget. The statistic clearly indicates that Content marketing will be a 300 billion industry by the year 2019, stating that it will more than double in just a span of 4 years.